One of the Account Executives, Sara Wojdacki, sent a Crate & Barrel email to me last week. I thought it would be very useful to share it. The campaign utilizes several different mediums and leverages the creative assets across those mediums. Maybe some of you saw the interactive QuickTime movies that were popular and done several years ago. They had clickable hotspots located on products that would then take you to a web page about that product. Those movies had a really big “wow” factor. But, alas, they were a bit cumbersome if you were really trying to sell a product.
This Crate & Barrel campaign gives you the opportunity to see a really luscious commercial and then, immediately, have the opportunity to shop for anything you saw in that commercial. I’m going to need to hide the charge card…from myself. Very well done.
