With so much change in the marketing and branding world these days and all the economic upheaval, it's easy to think about what companies are doing wrong. But what about those who are doing it right? There are a lot of shining examples of companies that are standing out from the crowd. So, we'd like to feature them here in the Yaffe Tidbits blog. And we'd like to know what companies you look up to? Who do you think is doing something right and deserves a little credit? Or who is doing something we all can learn from?
Starting next month, we will write a blog post featuring a company that is "doing it right." Our goal is to do write one twice a month to start and if it's something that you like, we'll do more of it. We've already talked about how Biggby Coffee does social media right, how the Indianapolis Airport does customer engagement right and how Zappos does telling your corporate brand story right. You can go back and look at those posts to get an idea of where we're going.
So, leave us a comment or drop us an email at firstname.lastname@example.org and nominate your favorite company to be profiled here. Tell us what they're doing right - we'll pick the best ones and tell their stories. As we go along, we'll make adjustments to this feature based on your feedback. So, let's hear from you. Who is doing marketing, branding, corporate culture, advertising, social media or something else right?
Mike McClure, Investigative Storyteller.