How to Get a Job in Advertising Today

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  • Alexisfeliz says:

    It’s amazing how many connections can be made through Twitter. I like how you reference that as a way to get past the gatekeepers. For new college grads, like me, social media has provided so many learning curves that keep me focused on presenting myself and purpose. I also greatly agree that creativity is key. With so many looking for jobs out there, something must differentiate you from the pack.
    During my current search, I’m focusing on relationship building and learning as much as I can about the areas of marketing I’m interested in working. Researching local companies (such as Yaffe) has helped me learn what I need to know to be able to one day represent them hopefully.

  • Mike McClure says:

    Alexis:
    Yes, it takes awhile to learn how to use the social media tools well, especially when you’re looking for a job out of college, but it affords new grads like yourself a way to connect with those you want to connect most with. I was surprised at how many of the students I talked to hadn’t started using the medium yet or had just started. I guess it’s just old hat to me, having been immersed in it for so long that this kind of approach just seems natural.
    You are going about it the right way. It is a great tool for researxh. And you do need to build relationships first. So, the earlier you start the better. It’s much easier to tap into a relationship you’ve had for a long while than to try and build a relationship right when you need it for something. Thanks again for your comments.
    Mike

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