The Super Bowl isn't until this Sunday, but already some companies are leaking out their ads on the internet. I found this one in a paid search link, so they really wanted folks to find it. It's typical of some of the great Volkswagen efforts of the past. It tells a simple story everyone can relate to without a single word of copy (unless you count the supers at the end).
It's a fun ad where a young kid dressed as Darth Vader tries his "powers" on all kinds of things around the house, but the only one that they seem to work on is dad's new VW. As someone who messed with my nephew, making him think he had the power to open and close the sliding door on my van with the right magic words, I can truly appreciate this one.
So, here it is your Super Bowl preview spot from VW:
Volkswagen – The Force
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Mike McClure. Yaffe's Executive Creative Director & Magic Door Opener
Loved the video Mike. We just monitored its performance for the past 7 days: mentions by region, media type and more. Have a look: http://bit.ly/volkswagencampaign
Best
Fred
Thanks Fred. Glad you enjoyed it. I looked at your data on the video’s performance and thought it was interesting. Thanks for sharing.