Ad of the Week: Happy Family - This Is Happy

It's long. It's touching. It's funny. It covers almost every type of family moment in almost every type of family. It's not horribly original. It's very well done. You don't know what the ad is for until the very end. And it's my favorite ad of the week. It's the latest ad for organic food company Happy Family, part of a larger "This is Happy" campaign.

The moments are very real, from a new mom saying "this is hard" to a little girl hiding behind dad's legs on the first day of school. It's shot very beautifully. If you have kids, it will touch your heart and make you smile. it's a simple message told simply – which is a good analogy for organic food – simple goodness. On their website, Happy Family invites people to submit photos of their own Happy Moments and that has created a fun little montage that is sure to engage their customers and potential customers.

There's not a whole lot more to say, other than enjoy the sweet little happy moments.

Happy Family Brand – This Is Happy