October 25, 2016 in Advertising, Customer Service, and 7 others
If you’re trying to bring more customers into your store today and convert more of them into actual sales, it’s important that you have a presence in mobile. Here are 10 tips for retail marketing on mobile
October 21, 2016 in Branding, Content Marketing, and 5 others
Today, with so much content available, it’s important that your organization shares good stories that will connect with your key audiences. Brand storytelling can be an integral part of yourmarketing strategy. We recently presented Brand Storytelling for Digital and Social Media. Here is that presentation
October 19, 2016 in Ad of the week, Food and Drink, and 3 others
I found this to be an amazing piece of cinematic storytelling. As part of Activia’s global #InSync campaign, this video follows the life of up and coming ballerina Ingrid Silva from her childhood growing up in a poor community in Rio to the moment she achieves her dream on the stage in New York.
October 7, 2016 in Design, Influencers, and 3 others
The day of TEDxDetroit has become one of my favorite days of the year here in Detroit. It’s always been a great day of infotainment, new experiences, inspirational moments, Detroit pride and a chance to reconnect with old friends
October 6, 2016 in education marketing, Marketing, and 2 others
Higher education marketing is most successful when it’s connected with every part of the student journey. Video can play an important part in making that connection. Today’s teens spend a huge amount of their media time with online video, making it a natural medium for higher education recruitment.
October 4, 2016 in Customer Service, Data, and 4 others
When Millennial shoppers venture out to the stores, the more they can get out of the experience; the more satisfied they will be. Retailers are fulfilling this need by offering in-store services to help Millennials get more value out of their shopping experiences while maximizing their budgets and time.