January 25, 2012 in Companies Doing It Right, Content Marketing, and 6 others

How To Make Local Blogger Outreach Part of Your Retail Marketing

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Getting bloggers to talk about your product is a tricky thing. Getting social media influencers to talk about your product multiple times is even harder – especially if you’re a regional or local brand, rather than a big national brand. The Suburban Collection of car dealerships made it a part of their retail marketing and did it well. Here’s how.

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August 16, 2011 in Branding, Business, and 4 others

Simple Ways to Curate Content for Your Company

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Part of any content strategy for your brand should include curating helpful articles, blogs and other sources of information your community would find useful. Sure, you need to create your own content, too. But, unless you have a huge staff dedicated to content creation, you need to curate content from other sources. Here are some simple ways to find content that will connect with your communities.

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June 10, 2011 in Advertising, Business, and 4 others

Blog #300 – What We’ve Learned

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This is our 300th blog post! I’ve been editor of this blog since the beginning, so I figured this was a good chance to go back and take a look we’ve learned in that time about how to write a good blog for business. Here’s a few gems, some learned the hard way, some dropped in our lap for immediate blog beautification.

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