January 3, 2017 in Customer Loyalty, Data, and 3 others
With over 50 years of retail marketing experience, we’ve seen a lot of trends come and go. But, in recent years, retail (and just about everything else) seems to be…
December 6, 2016 in furniture retailers, Marketing, and 2 others
If you need to create sales right now, there are several types of marketing strategies we’ve used for clients to create urgency in shoppers minds. Here are 7 types of retail marketing strategies that move the sales needle.
November 15, 2016 in Advertising, Data, and 7 others
Here are some of the best digital marketing tactics to add to your retail marketing efforts. Digital has allowed retailers to blend the physical and digital worlds for faster, more convenient, intuitive, valuable and more streamlined shopping experiences.
November 9, 2016 in Ad of the week, Advertising, and 3 others
I figured everyone could use a good chuckle today. I know we’re a divided nation this morning – cat people vs dog people – but this is one cat commercial even us dog people can get behind.
November 1, 2016 in Customer Centric Marketing, Customer Loyalty, and 6 others
Data and analytics help to predict trends, forecast demand, optimize pricing and identify your best targets and their purchase triggers. Understanding your data will optimize your retail marketing budget and help close the gap between insight and action.
October 26, 2016 in Ad of the week, Cause marketing, and 2 others
Our ad of the week is a refreshing and moving take on funding breast cancer research. It’s quiet. It’s real. It’s moving. And it makes it’s point in a different, unexpected way.
October 25, 2016 in Advertising, Customer Service, and 7 others
If you’re trying to bring more customers into your store today and convert more of them into actual sales, it’s important that you have a presence in mobile. Here are 10 tips for retail marketing on mobile
October 21, 2016 in Branding, Content Marketing, and 5 others
Today, with so much content available, it’s important that your organization shares good stories that will connect with your key audiences. Brand storytelling can be an integral part of yourmarketing strategy. We recently presented Brand Storytelling for Digital and Social Media. Here is that presentation