October 6, 2016 in education marketing, Marketing, and 2 others
September 22, 2016 in Data, Digital Marketing, and 3 others
The Best Education Marketing Solutions Using the Web: Paid Social Media
When trying to promote your university, paid social media, whether it’s promoted posts or social media ads, can be a way to offer value by supporting each step of the student journey. Instead of hoping your content is shared enough to get in front of your target market, paid social allows higher education marketers to reach the right people with the right message.
August 4, 2016 in Customer Loyalty, Customer Service, and 7 others
10 Ways To Be More Transparent, Build Trust and Attract Millennial Shoppers
Millennial shoppers require transparency and trust from brands. Transparency creates trust and trust are how relationships are started. Having strong positive relationships and trust build customer loyalty. Here are 10 ways to create transparency & build trust
August 3, 2016 in Ad of the week, Advertising, and 6 others
Ad of the Week: Ikea – Let’s Relax
If you took today’s obsession with photographing our food and posting it on social media and applied it to the 19th century, what would you get? Ikea’s latest spot is an answer to that never asked question. It’s very well done, funny and poignant
July 18, 2016 in Data, demographics, and 4 others
What’s The Best Measurement Of Education Marketing Success in Digital? Results vs. Clicks
Digital and social channels are the most efficient ways to target potential students. But when it comes to looking at how effective these channels are in recruiting new students, you need to look beyond the traditional click-through data. Because, as we’ve seen with our clients, the effectiveness of these media is actually better than if you look at just how many clicked your ad to get to your website.
July 5, 2016 in Advertising, Data, and 6 others
Increase ROI for Retailers by Using Database Management to Find “Lookalikes”
All retailers get a large part of their business from their best customers. Having more of them would surely increase ROI. Retailers can find near-clones of their best customers utilizing various database management tools to find lookalike audiences. Here are several ways to do just that.
June 29, 2016 in Ad of the week, Social Media, and 2 others
Ad of the Week: Honda – Civic Dream Track
In the latest web video for Honda, they feature the first ever crowdsourced stunt track for their new souped up Civic Coupe. Honda invited fans to submit suggestions via Twitter and Facebook, using the hashtag #CivicDreamTrack.
June 10, 2016 in Customer Service, Data, and 7 others
How to Attract Millennial Shoppers by Personalizing Your Marketing Efforts
Millennials have always been able to customize their own experiences around their personal likes and dislikes. Smart marketers use the enormous amounts of data available and use it to serve up personalized messages, products and services to each customer.
June 1, 2016 in Ad of the week, Humor, and 3 others
Ad of the Week: Virgin Trains – Be Bound for Glory
This ad features a young man taking the train out to meet is girlfriend’s family for the first time. He’s greeted at the door by his love and leans in for a kiss. She pulls back and opens the door wide to reveal her family, who is definitely not ready to embrace him. Watch what happens next
May 28, 2016 in demographics, Digital Marketing, and 6 others
Women Interact With Brands on Social Media & Buy. Here’s Proof!
I was reading an article titled How Often Do Women Interact with Brands Digitally? by eMarketer in their May 10 week in review email and thought “hey! I just interacted…