August 3, 2016 in Ad of the week, Advertising, and 6 others

Ad of the Week: Ikea – Let’s Relax

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If you took today’s obsession with photographing our food and posting it on social media and applied it to the 19th century, what would you get? Ikea’s latest spot is an answer to that never asked question. It’s very well done, funny and poignant

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July 18, 2016 in Data, demographics, and 4 others

What’s The Best Measurement Of Education Marketing Success in Digital? Results vs. Clicks

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Digital and social channels are the most efficient ways to target potential students. But when it comes to looking at how effective these channels are in recruiting new students, you need to look beyond the traditional click-through data. Because, as we’ve seen with our clients, the effectiveness of these media is actually better than if you look at just how many clicked your ad to get to your website.

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May 12, 2016 in Advertising, Healthcare, and 3 others

How To Create Effective Healthcare Regional Marketing That Is HIPAA Compliant

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If you are doing healthcare regional marketing, you have to follow HIPAA regulations and chances are you don’t have a huge team of lawyers that a national healthcare company has at their disposal. And what’s okay in one region may not be okay in another. The key for you to create effective marketing without running into trouble is making sure everyone on your team understands the rules.

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