January 25, 2012 in Companies Doing It Right, Content Marketing, and 6 others
Getting bloggers to talk about your product is a tricky thing. Getting social media influencers to talk about your product multiple times is even harder – especially if you’re a regional or local brand, rather than a big national brand. The Suburban Collection of car dealerships made it a part of their retail marketing and did it well. Here’s how.
December 19, 2011 in Digital Marketing, SEO, and 2 others
Bloggers link directly to the hearts and minds of your customers. Equipped with intimate industry knowledge and engaging content, successful bloggers skyrocket to front pages of the search engines with…
September 2, 2011 in Books, Holidays, and 2 others
The communications field is very broad in that it reaches industries such as PR, Marketing, Social Media, Journalism, Advertising, HR and more. Here at Yaffe we know the hard work…
June 10, 2011 in Advertising, Business, and 4 others
This is our 300th blog post! I’ve been editor of this blog since the beginning, so I figured this was a good chance to go back and take a look we’ve learned in that time about how to write a good blog for business. Here’s a few gems, some learned the hard way, some dropped in our lap for immediate blog beautification.
May 17, 2011 in Branding, Engagement, and 5 others
Running your company is serious business. Empire Avenue is the latest time-wasting game that’s the hottest social media darling. So, why would you pay an employee real money to set up your company on Empire Avenue, where it can be sold for play money? Doesn’t seem like a good use of someones time, does it? Yet, I think there are good reasons you might want to consider it.
December 13, 2010 in Advertising, Business, and 5 others
They came at me two at a time, then three and finally one lone bearded guy in a hat. Smiling young people striking up conversation with me as I strolled…
November 8, 2010 in Digital Marketing, Engagement, and 5 others
I had the pleasure of attending the first ever 140 Conference Detroit a few weeks back and I was blown away by the stories I heard there. Each story by…
September 22, 2010 in Advertising, Books, and 3 others
Like most of you reading this, I spend time every day reading advertising, branding and social media blogs. It's how we keep up, how we learn what's working, and…
August 6, 2010 in Branding, Business, and 6 others
Lately, we've been recommending blogs to a wide range of clients and potential clients. And in all kinds of businesses: B2B, retail chains, non-profits, restaurants, furniture. There's a different strategic…
January 19, 2010 in Business, Digital Marketing, and 4 others
There are a lot of self-proclaimed experts and gurus out there,claiming to be able to help you navigate the web 2.0 world. Social media's been around for awhile, but the…
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