What I want for Christmas

By December 16, 2006Advertising

Erns_lg1 I just read an excerpt in Communication Arts from Ernie’s new book, The Houdini Solution. Oh my gosh, if the rest of the book is like this what a fabulous motivating piece of literature.

We/I always talk about thinking outside of the box. His premise is that you also need to think inside the box. Which basically means to figure out a way to accomplish your goal utilizing the limitations and allowing them to shape your solutions. Brilliant. Absolutely brilliant.

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