According to an article in dBusinessNews today, "a company's online video – when widely distributed and search optimized – will help business owners grow their business more successfully than their websites." In that article they talked about how Google has revamped their search criteria to give more weight to video content. Over and over, every report you read today talks about how online video is the fastest growing trend on or offline. In fact, I went to a digital media conference last year and the experts were saying video was the hottest, fasting growing thing in the online enviornment then.
High production quality videos that really enhance your brand are nice and we like producing them. But if you are a company or individual who can't afford to go that route, there is an easy way to accomplish it. Get one of the Flip Video cameras. They only cost around $150 for a decent one and they are designed to make shooting and uploading video easy. It even has a built in editing program. It's a fairly rough editing system, but it is easy. They're so easy, we suggested giving them to various employees as part of a recent social media plan for one of our clients.
So, try one out and get yourself on film… er, tape… um…electrons? It could improve your google rating, engage your customer base and just be a lot of fun.
Mike McClure, ECD & talking head
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Way to go Mikey. I can already see those editors at the post house shakin’ in their boots. And in the interest of full disclosure you should be running a trailer at the end stating,
NO INTERNS WERE HARMED IN THE MAKING OF THIS VIDEO!
Too funny Mike…
I am a fan of the editing software Final Cut Express though I wish I could get a copy of it at home. I benefited from the class when I was in college. Needless to say, out of my major that was one of the few classes I actually enjoyed and is useful today.
Brilliant presence and delivery… no make up, so authentic… understated, yet powerful from a mug that evoked thoughts of both Brad Pitt and Santa – sexy, yet comforting! Can’t wait to see the next one.