If you're into branding, social media, creativity, achieving goals or just life in general, here's a great reading list from the speakers at the 2009 Brand Camp University conference in Detroit.
First of all, every attendee got a copy of The Branded YU Life by Brand Camp founder Hajj Flemings, It is subtitled, Rethinking who you are through personal brand management. Since Hajj comes from a graphic background, it's impact graphically is as good as the written word. Hajj also recommended a good book on creativity called Ignore Everybody: and 39 Other Keys to Creativity by Hugh MacLeod.
I was lucky enough to win an autographed copy of speaker Mitch Joel's new book 6 Pixels of Separation, where he talks about how we are all connected by just 6 pixels instead of 6 people in this digital age.
Our next speaker, Rohit Bhargava, has worked with a number of the world's biggest and best brands. He used those experiences to write, Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get it Back. He also has a free eBook companion on personal branding.
Apparently, CoversationAgent.com's Valeria Maltoni didn't have a book to pitch, but she had a great reading list of her own to pass on. She suggested Mitch Joel's book (listed above), Trust Agents: Using the Web to Build Influence, Improve Reputation and Earn Trust by Chris Brogan, Twitterville:How Businesses Can Thrive in the New Global Neighborhoods by Shel Isreal, Me 2.0: How to Build a Powerful Brand to Achieve Career Success by Dan Schawbel, The New Community Rules: Marketing On The Social Web by Tamar Weinberg and World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories by David Meerman Scott.
And finally, there's the new book by passionate and inspiring speaker Ken Brown, A Leap of Faith: Going from Welfare to Faring Well. He randomly handed out copies of his book to the crowd throughout his presentation.
There you go, a good list of reading materials to get you through the winter (Northern Hemisphere only, Southern Hemisphere, consider this your summer reading list) and get you prepared to improve you brand, your career, your life and probably your vocabulary. Enjoy
Mike McClure. The man. The brand. The Yaffe Group Social Media Brandividual
Great stuff Mike, Thanks for the info, now I need a vacation on the beach to read them all!
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