Ad of the Week: National Geographic “Live Curious”

By November 24, 2009Ad of the week, Advertising, Branding

National Geographic is launching a new global campaign called "Live Curious" that coincides with the second year of Expedition Week. The imagery is rich and global, as you'd expect from National Geographic. it's beautifully shot around the world. An emotional, very human, story is told in the voice over, by people that reflect the international, full human experience of the ad. If you'd like the full story on the ad, check out the Brandchannel article on it.

National Geographic's "Live Curious"

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Join the discussion 3 Comments

  • ivan says:

    Ohhh, I have seen it, i really love the video, you know there are more videos, somedays ago I was surfing The Internet and I found this interesting website
    http://natgeotv.com/int/livecurious
    I liked it too, through it could make me Fan of its Facebook page, you know, inside it there is a funny game and its twitter is nice.
    if you are able to visit it, go ahead

  • Mike McClure says:

    Thanks for tip Ivan. Will have to go and check out the site. and the twitter feed.
    Mike – Tidbits editor

  • Divya says:

    Thank you for this NG is one of those sites I love when I remember it, ulsauly just for natural disaster coverage (tsunamis, hurricanes, volcanoes ). If you want a REALLY good laugh from the photo of the aurora there is a link to the photos from the first earth day in 1970. I remember that I had progressive teachers in grade school, I guess, we spent the day picking up trash around town. I still mentally scream litterbug!!! when I see someone toss aside garbage on the street, but ulsauly pick it up myself rather than try to get them to change their ways. I am puzzled by the way everyone has suddenly discovered the environment in the past couple years, as if it’s something new. Better late than never, I guess, but how did everyone miss it before this?

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