This week's featured ad is actually 12 year's old. It's the first ad the proclaimed the Apple was for those who "think different." This was a good ad when it first ran, but what makes this really our ad of the week is that not only does it hold up, it touts a brand position that Apple owns today. 12 years later, it's even more true than it was then. They have consistently build up that brand persona and moved it into other product offerings: iPods, iPhones… anything electronic with a small i followed by a capital letter.
Apple – Think Different
It shows both discipline and persistence that the brand image still embodies this position today. How many other brands can you say that about? Enjoy
