This week we’re sending a little love out for a video Coke produced for the web, called “Happiness Machine.” It features a “special” Coke machine they set up in a New York college campus that interacts with the student body by giving out extra Cokes, Pizza, a 6 ft. sub, by handing out flowers, making balloon animals, going off with bells and whistles like a Vegas slot machine and other things.
Hidden cameras catch the students reactions – which are the best part of the video. They really get into it, cheering, sharing the free Cokes and food, hugging and thanking the machine. It’s a very simple concept that is well done and fun to watch. At this posting they already have nearly 708,000 views on YouTube in their first 8 days since posting.
Coke’s Viral Video: “Happiness Machine”
According to an article in Marketing Daily, this is the first video they’ve done strictly for the web with no TV exposure and first Coke video to go viral globally. The video ends with a line “Share the happiness, share the video” and “Where will happiness strike next?” – which leads you to believe that they may set up other machines and shoot other videos in more locations. The Marketing Daily article said that Coke hopes this video is successful enough that they shoot many, many more. So far, they’re off to a good start.
Got a suggestion for Ad of the Week? Leave your comment here, send us an email at fans@yaffe.com, send us a tweet or post on our Facebook page.
Mike McClure, Exec Creative Director
