Here's one of those fun "how did they do that" kind of ads. This spot for Honda Insight is simple and elegant, but complex to pull off. It features a whole bunch of Honda's parked all together on an empty plain. After dark the drivers in each car flash their lights off and on in such a way that the overhead view creates fun moving pictures built out of light. They have a simple music version of the song "Let it Shine". It's our ad of the week for the simple fact that it's fun to watch. And if you do want to know how they did it, we've included the "making of" video too. Enjoy.
Honda Insight – Let It Shine from Honda on Vimeo.
Honda Insight – The Making of "Let it Shine” from Honda on Vimeo.
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Mike McClure, Exec Creative Director & Social Media Guy
I don’t know if this is the best ever but I owned one and I will attest to 42mpg city and 55mpg at 80 mph on rauelgr gasoline rolling down I-95 to Florida in my brand spanking new 1989 GEO METRO coupe. Three cylinders and a 5spd stick. Made by Suzuki for GM. These cars were branded as throw a ways but there are still thousands on the road with 200,000 miles plus on the odometers! Gotta admit though, I sure didn’t feel very safe in it. The sheetmetal was real thin the car was so small that I was often ignored or unseen as people kept cutting me off! The GEO later became the CHEVY METRO, but first it was the Chevy SPRINT. Suzuki made the same car with their own nameplate called the SWIFT, but it was a 4 cyl.