Today's ad of the week comes to us from across the pond. It's a series of British ads/videos for Walls foods. Each video features a very engaging story of a person or group of people who have an unusual passtime in the great outdoors. There's a granny that goes gliding through the sky, a guy who fights as a Viking every weekend and a group of men on the hunt for the "Bodmin Beast."
The entire video (which seem to also be cut down into :30 second ads) follows these unusual people through their activity, while their own words narrate the film. Near the end, they munch on Wall's food products to sate the hunger their activity has stirred up. And then, each ends with a shot of the product and a tagline "Walls. Proper Food. Bring it on." The videos are a lot of fun to watch, well done and the product is relevant, but it doesn't overpower the storyline.
Here are two longer format web videos and a :30 second ad format. Enjoy.
Walls – Bring it On, Gliding Granny
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Walls – Bring it On, Vikings
Walls – Bring it On, Bodmin Beast Hunters
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Mike McClure, Exec Creative Director & Social Media Guy
