You see the figures all the time; more and more of our online time is spent watching video. YouTube is the number two search engine.78.5% of people online have watched video. On and on it goes. If you listened to all the video blather, you'd think the audio podcasts is dead. But is it?
Personally, I'm listening to more podcasts than I ever have. I download them to my iPod and listen to them when I go on walks. I listen to them while driving home. I probably consume 4 – 5 hours of podcasts a week. My personal favorite is Mitch Joel's "6 Pixels of Separation" podcast and it's spinoffs, Jaffe & Joel (with Joseph Jaffe) and Media Hacks (with a panel including C.C. Chapman, Hugh McGuire, Julien Smith, Christopher Penn and sometimes Chris Brogan). I also really enjoy "Marketing Over Coffee" podcast with John Wall. And lately I've been getting into "The Beancast" podcast hosted by Bob Knorpp. There's a number of other ones, too – but those are my favorites.
I'm not alone. Our Media Director, Buffy O'Connor is hooked on podcasts, too. She says she can't wait each week for the new "Wait, wait, don't tell me" podcast to be released by NPR. Buffy often is telling us fun tidbits she picked up on the "Stuff you missed in history class" podcast, which is part of a larger series of podcast she likes called "How stuff works." And these are just a few of the ones she listens to.
So, from my highly scientific sample of two, there must be lots of people out there listening to podcasts still. How about you? What podcasts are you listening to? Got one you'd like to share? Just list it off in our comment sections and be part of our podcast sharing group.
Mike McClure, Avid Podcast Listener
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Regardless of whether or not Video might dominate our time, Podcasts will be around for a long time. Much of our time is spent doing things that do not allow us to sit in front of a computer (or phone) and watch a video.
On the same hand, many times while we can’t watch video we are very able to listen to audio such as podcasts or music, and music can get boring quickly.
There are a few Podcasts that I listen too, one of which being Marketing Over Coffee, as you mentioned.
Cheers!
I’m a BIG Duct Tape Marketing fan, as well as Sales Gravy. My non-business faves include Wait Wait, This American Life and Dave’s Lounge.
Podcasts will be around until telematics allow us to drive while watching television. It’s such an underutilized tool.
Oh yeah, the Portage Digital Media podcast is pretty fly too. 🙂
Onederind: Thanks, good points all. As you said, there are times that you can’t watch video – I can and do listen to podcasts at times I certainly couldn’t watch video (like walks and driving).
Dave: I too am a big Duct Tape Marketing fan – was listening to it on the way in today and thinking I should have mentioned it. I’ll have to check out some of those others you mentioned. thanks.
I am a podcast fanatic! I probably listen to somewhere in the neighbourhood of 35-40 hours a week. They’re with me through all the mundane daily tasks like dishes and dinner making, and I just can’t imagine life without them. My favourite right now is Radiolab – http://www.wnyc.org/shows/radiolab
Wow, Jen:
You put my listening to shame! But, I’m with you, it puts my mundane time to good use. I’ll have to check out Radiolab.
Thanks
Hey, thanks for lieninstg and spreading the word about these great podcasts. I have subscribed to all of these at some point, with the exception of Internet Marketing Voodoo which I’ll now check out.American Copywriter is worth a listen. Like Seaton, I find their approach hysterically funny and I too laugh out loud quite regularly. I can’t say the same for Seaton though.A few others you may want to try out are Trafcom News and New Comm Road. Both are very good. Trafcom is Canadian and the New Comm Road guy likes visiting Canada from Boston, so we’ve sort of adopted him.