It's not often you see an ad that claims it's the best ad in the world. But this ad for Carlsberg beer does just that – and apparently, they figure they might as well claim to have the best beer in the world while they're at it. And to stretch things even more. This is a TV ad about a magazine ad. It's the magazine ad that's actually the "best ad in the world."
So, what makes this magazine ad the best ad in the world? It comes with instructions on how to tear it out and fold it up to make a bottle opener, so you can open the best beer in the world. It sounds a lot more complicated than it is. In actuality, the TV ad is a very simple "product" demonstration ad. With no voice over or on camera actor (other than the hands that do the demonstration), this simple ad simply shows you how to use the best ad in the world to open the best beer in the world.
So, rather than complicating things further, here it is.
If you have an idea for Ad of the Week, simply let us know. Here. On twitter. On Facebook. Via email to info@yaffe.com. However you like.
Mike McClure. Simply the best Executive Creative Director at The Yaffe Group
