Ad of the Week: Harley-Davidson – No Cages

 
Who says crowdsourcing means producing cheap commercials? Not Harley-Davidson. Their first commercial by crowdsourcing agency, Victor & Spoils is definitely a big budget, high production value affair. And it's a good spot.

The whole beginning of the spot, most of it, in fact, shows a lot of people going about their everyday lives surrounded by cages with metal bars. A guy jogging, a woman walking her dog, a customer buying coffee. They're all dragging around cages. Cars, buses, trucks pass by with metal cages around them too.

Finally a guy on a Harley comes shooting down the road weaving in and out of the caged traffic. Then, the words "Build your bike. Build your freedom." are said/seen. It goes on to talk about their H-D1 factory customization and ends on the logo with the words "no cages." Take a look.

 Harley-Davidson "No Cages"

It's brilliant in that it takes a biker term for cars as "cages" that refers to the freedom of the road and feeling the wind in your hair and reworks it to be about a greater freedom. It works on multiple levels. The original meaning, the freedom to break from the mundane world on a motorcycle and the freedom to choose exactly what your bike will look like with customization. It pushes a lot of the hot buttons of today's consumers and is true to the Harley brand and the Harley customer base.

If you have an idea for Ad of the Week, simply let us know. Here. On twitter. On Facebook. Via email to info@yaffe.com. However you like.

Mike McClure. Yaffe's Freedom Loving Executive Creative Director & Social Media Guy