Ad of the Week: Verizon Wireless – Lemonade Stand

By April 20, 2011Ad of the week, Business, Mobile

Verizon-Small-Business-Lemonade-Stand 

It's cute. It's simple. It's relevant. It packs a punch in terms of getting a lot of brand features in one spot. And no weird guys shows up at the end and says, "can you hear me now?" All in all, it's a great new spot for Verizon Wireless small business technology featuring the ultimate small business – a lemonade stand.

The spot starts with a dad on his way to work handing off his smartphone to his daughter at her lemonade stand, with a "it's got a calculator" comment. With a gleam in her eye, she starts using the phone's various capabilities to set up a series of stands and parlay that into a giant industry by the end of the day. When the dad gets home and asks the little tie-wearing boy assistant "where's Susie?" – the assistant asks, "is she expecting you?" Priceless.

It could be the fact that we're working with the Lemonade Day charity, both in Houston and Detroit, that this caught our eye. Lemonade Day a charity dedicated to teaching kids to be entrepreneurs by running a lemonade stand, so you can see the connection. But, I think this commercial would have resonated with us anyway. It's a well put together spot with lots of nice little moments. Take a look for yourself.

 Verison Wireless – Lemonade Stand

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Mike less meMike McClure - drinking the Verizon lemonade.

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