Today's ad of the week is a testament that you don't have to have a huge budget to create quality content that both sells your brand and gets it noticed by going viral. This web video for a small Camera Shop in Calgary has over a million views in just the first couple weeks since being posted. But, more importantly, it is on target for selling the brand premise – that they take photography really seriously.
The video is set on a woodsy battlefield and is a shot by shot recreating of a typical battle scene from any war movie with each side shooting at each other. Except in this case, they are shooting at each other with cameras. The sound effects are a blending of camera noises and gun noises. It has a nice gritty feel. What makes it play well, is that it's shot with the seriousness of a real battle, even though all the various "weapons" are different types of camera equipment.
The Camera Shop employees shot and acted in the video themselves. It took them about four hours to shoot all the footage, using their own equipment. Then another seven hours were spent editing the footage and adding effects. Which goes to show you don't have to have giant budgets (although it never hurts!) to create successful videos, just a great concept and a bit of talent.
Camera Shop – Battle at F-Stop Ridge
Editor's Note: as you can see in the comments section, the sound effects in the video are all camera shutter sounds, not blended with gun sounds as I had thought. Nice job, Camera Shop.
Thanks to Kathy in our accounting dept for sharing this spot from her fellow Canadians. If you'd like to make a suggestion for Ad of the Week, just drop us a line here in the comment section, Or on twitter. Or Facebook. Or via email to info@yaffe.com. However you like.
Mike McClure, Exec Creative Director and fan of movies
Thanks for selecting us for Ad of the week. One correction, all audio in the video is camera shutter sounds, no gun sounds were used.
For more details, our making of video was just posted, check it out here:
http://www.youtube.com/watch?v=cU_unQxKrLU
Jordan:
Wow, really? I really thought you blended the two. Kudos. Thanks for stopping by and letting me know. I’ll definitely be checking out your making of video. Nice job, all around.
Mike
Wow! Thank you! I always needed to write on my blog something like that. Can I take a part of your post to my website?
Joanna:
Absolutely, you can share our content on your website. If you’re lifting part or all of the post, I’d just appreciate a link back to the original content. Glad you found it helpful!
Mike