In last week's AOTW, we gave Pepsi their due for a fun Santa spot positioning their flagship brand with a Coke spokesperson. This week, we're giving the nod to Coca-Cola for their "Spectacular 3D 125th Anniversary Illumination" video/event. And if you look at the two back to back, you can see exactly where the two colas fall in their ongoing cola marketing war. Where Pepsi created a fun one-off ad. Coke celebrates 125 years with the kind of panache and solid branding they always exhibit.
The video below opens up with workers covering a large Coke corporate building with giant sheets on each side. When night falls, these sheets become 4 giant screens displaying moving graphics and images that are pure Coca-cola magic. This guerrilla marketing stunt is put into a video with emotive music and a mix of Coke iconic footage. Like everything they do, it has a lot of style, emotion and fits right in with their brand persona.
There's not a whole lot more to say, other than what Coke has said so often in their marketing, "Enjoy."
Coke: Spectacular Coca-Cola 3D 125th Anniversary Illumination
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Mike McClure, Playing both sides of the cola wars
