Google ads have been knocking it out of the park for some time now. But this one is about human drama and making sure no one knocks it out of the park. In this era of constant media bombardment, storytelling and engagement have become the key components in creating ads that get watched and that stick with you. Google has done it again with their latest, called "Brian Kingrey: Perfection"
It is a compelling story about amusic teacher who isn't into baseball but decides he's going to use statistics to win a million dollars playing a baseball video game, Major League Baseball 2K11. There was a contest where the first person to pitch a perfect game would win a million dollars. Kingrey, decided he was going to learn everything he needed to know to win. This, of course, involved a lot of Googling for facts.
The story is told in a multiple of ways. Sometimes his students tell the story. Sometimes he does. Sometimes we see it as if it's live. Sometimes the clerk at the video store is telling the story. Sometimes the video game announcer. To share how well they conveyed the story, it was brought to my attention by my senior art director, who hates baseball. He saw the spot, and despite his disdain for baseball, he found himself really getting into the story of digging up baseball stats and learning the game. If it can compell someone to watch a commercial about something they don't like – that's good storytelling.
It's another really well done Google spot. Enjoy.
Google – Brian Kingrey: Perfection
Thanks again to Kyle for sharing the spot with me. If you have a suggestion for Ad of the Week, let us know. Drop us a suggestion in the comment sections below. Or on twitter. Or Facebook. Or via email to info@yaffe.com. However you like.
Mike McClure, avid storyteller fan
I don’t even know how I ended up here, but I thought this post was great. I do not know who you are but certainly you’re going to a famous blogger if you aren’t already 😉 Cheers!