There was no doubt this ad would become one of my ads of the week. When I first saw it at home, I kept backing it up on the DVR and replaying it. Made me smile every time. Of course, there's no way it could lose. First off, if you follow my Ad of the Week posts, you know I love the ads Google has been doing for the last few years. I think they produce some of the most consistently wonderful advertising out there. Every ad tells a story that connects well with it's audience.
But the ad for Google+ with the Muppets doing a hangout while playing along with the Queen/David Bowie classic "Under Pressure" seems like it's targeted specifically at me. For one thing, I'm a HUGE Muppets fan. I love almost everything they do. I'm also a huge David Bowie fan and Under Pressure is one of my favorite songs of all time.
Yet, I don't think Google was talking just to me. Seems a lot of people love this ad. Which is part of my initial point. Google just knows how to connect well with people. Maybe it's because they know so much about us, given all the data they're able to collect. But, in their advertising at least, they seem to be using the info for good, not evil. So, in my completely biased opinion, here's one of the best ads of the last year.
Google+ – Muppets Rock Out in a Hangout
So, what did you think? Love it as much as I do? Or is there another ad out there you think is better? Let me know, maybe your favorite will end up as a future ad of the week.
Mike McClure – Self-admitted Muppet Maniac
Love it, Mike! We used to say that using kids and dogs in marketing was the ideal. Now, we can say,” kids, dogs, and Muppets!!”
Absolutely, Elaine! And they’re probably easier to work with than kids and dogs.