One Sure Way To Increase Engagement On Your Facebook Page

There's one thing that increases fan/customer/community engagement with your brand's Facebook page. I've heard and read about it in many places and instances. I've seen it happen. But, recently with one of our client's Facebook pages we saw it very clearly illustrated. Nothing engages your Facebook community like pictures.

Here's proof. One of our social media clients, PHI Air Medical, is a top notch helicopter air rescue service with bases all across the country. Their Facebook page is fairly new, so it has less than 500 "likes" so far. Many of them are part of PHI's employee base around the country and people who's lives have been touched by being a client in one of PHI's helicopters or planes.

This all means that, for the most part, PHI's fans are people who's lives are touched one way or another by being in flight. One of our social media team found a great quote about the feeling this community has about flying, "When once you have tasted flight, you will forever walk the earth with your eyes turned skyward, for there you have been, and there you will always long to return." PHI posted it on their Facebook page and we saw results pretty quickly. It obviously connected with our community in the amount of likes and comments we got out of it.

PHI Original Facebook post

We don't normally post quotes. But, as you can see it got some decent engagement, including one who had the quote put on nice paper and hung in her home. So, we thought we would take this quote that was getting good feedback and positive vibes and make something more of it. We took a great shot we had of one of PHI's helicopters in flight, added the quote, logo and brand line to it. When we posted that, engagement was more than five times greater the original post without the picture.

The PHI Facebook Post with Photo

So, you may have always heard that photos create the best engagement, but here's an example of just how much. The two posts were essentially the same, except one had a photo. And the one with the photo came after the text content had already been out there.

What have you seen in your experiences? Has this held true for you, too?

Mike McClure, Flying High on Community Love