Old Spice has outdone themselves again. This time it's with an interactive video featuring muscle man and funny pitchman, Terry Crews. It's both fun and hilarious.
The basic premise of the video is that Terry Crews is hooked up with all these wires – one attached to each of his muscles. As he flexes each one, it plays one of the weird and wacky instruments in the frame – including a giant paper mache head of himself.
The video plays with him creating his own tune by flexing and hollering random absurdities to build up a crazy soundtrack. Once he's completed his own soundtrack, you're invited to create your own, using the keyboard on your computer to choose which muscles he flexes. There are the usual random weird Old Spice type references. Like at one point a bunch of links of sausages drop into frame as Crews screams sausages.
It's engaging and funny. Old Spice has certainly learned how to use online video and social to their advantage while tying into an overall campaign. This is yet another fine example. Enjoy.
Old Spice – Muscle Music
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Mike McClure. Executive Creative (sausages!) Director
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