Sometimes these are just for me. The new Volkswagen ad with the bulldog who ate the keyless fob his owner's car just makes me smile every time. I had an ugly Boston Terrier who would eat almost anything, so I can relate to this spot. Plus, it's got a Johnny Cash soundtrack. What's not to love!?
The basic premise is that with this device you can operate all your car's functions without a key – as long as the device is near the car. It opens with a guy looking for his keys. Finally he looks at his sad looking bulldog and realizes the dog ate his keys. So, he has to pick up the dog and take him with to start his car. Then of course, he has to take the dog to the vet to get them removed. As he walks away from the car, he has to take the dog back next to the door so he can roll up the windows and lock it. As we see the price and logo at the end, the only audio is Johnny Cash singing, "that dirty old egg-sucking dog." Priceless.
Volkswagen – Vet
The VW ad does a good job of engaging the viewing, telling a good story and showing a product benifit. Maybe I'm a sucker for dirty old egg-sucking dogs, but I love this ad. What do you think? If you're a cat person instead, does it still reel you in with the story?
Have your own suggestion for Ad of the Week? Just drop me a line.
Mike McClure, dirty old egg-sucking Creative Director
Is the guy in the “Vet” ad the same guy from the Scott’s lawn care guy?
Thanks!
Thanks for explaining that ad! I guess I always missed the first part, because I always felt, and sometimes said, “what was that all about?” The first couple of times I saw it I didn’t even know it was a VW ad. BUT the ad irritated me enough that I did a search to find out WHAT I was missing in this thing. LOL!
Brian: I’m not sure if he is or not.
Barbara: Glad to be of help!
You can’t really go wrong with Johnny Cash & a bulldog. Just sayin’.
Dude your dog is getting big. He’s bad ass! A ltlite fishy breath never hurt nobody… Cut him some slack! Look at that face, its classic…Are you talkin about me? face.
No, Stacy, you really can’t!
Yana: lol, yes that’s a classic bulldog face.
Hello, I check your new stuff like every week. Your story-telling style is awesome, keep up the good work!
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