Video of the Week: Steinlager Beer - Be The Artist, Not The Canvas

Who says PSA's for drinking responsibly can't be fun and amusing? Not Steinlager Beer. In a refreshing zig where most people zag, they put together this video urging you to drink responsibly. They don't show statistics of people killed or how impaired you get – in fact driving never even enters into the picture.In this fun video, the premise is that if you're the one who doesn't drink too much, you can be the a-hole who draws funny things on your drunk and passed out friends.

Now, I realize that a company that sells the product isn't going to focus on the horrible things that can happen when you use too much of it. But, on the other hand – don't we all know what those dire consequences are? I think this is a video that appeals to the young adult drinker and gives them a sly wink and a nod for being the one who doesn't drink too much. They basically give you a reason you can get behind – being a dick to your friends. After all, most young adults still think they're invincible and those horrible things will never happen to them, right. So, I say bravo to Steinlager to finding a fun way to connect with their consumers and urge them to drink responsibly. So, here it is. Enjoy.

Steinlager Beer – Be The Artist, Not The Canvas

What did you think? Interesting video? Good way to use a time-honored prank on your drunk friends to teach young adults a lesson in responsible drinking? Or is do you think they're taking a serious problem too lightly?

Mike McClure, Never doodled on, but sometimes doodler