Another Olympics arrives. Another masterfully done, emotional Thank You, Mom campaign from Proctor and Gamble shows up. If you've missed it before, P&G has taken to tying in their Olympics sponsorship with their key demographic who buys their products – moms.
They have been doing the #BecauseOfMom campaign for a number of years, creating gripping ads/video stories that show the dedication of athletes' moms that is behind many of the Olympian participants. But you don't have to be an Olympian mom to understand the hard work and dedication that any mom puts into their kids' hopes and dreams. And that's why it touches us all on a very deep emotional level.
This year's video shows the lives of 4 different athletes from babies to Olympians and all the falls they take along the way – and how their moms are there to pick them up. There is no dialogue in the spot, except for occasional ambient sound of the mom talking to her child. But the brilliant musical score just sweeps you along building to an emotional crescendo as the kids turned Olympians triumph in the end.
The video ends with the simple message: "for teaching us that falling only makes us stronger, thank you mom." Chances are you've seen the ad version if you've watched much TV in the past few weeks. You may not have seen the full 2-minute version though. You can watch it below.
P&G, Thank You Mom – Pick Them Back Up
So, what do you think? Did it give you chills or make you get a little misty? I still got goosebumps watching it just now. All I can say is, Thank You, P&G!
If you have a suggestion for video of the week, just leave it below in the comments or send a tweet or FB post to The Yaffe Group.
Mike McClure, wishing I'd done that.
