Looking for a unique and brand-centric way to connect engage your Facebook fans? How about digitally connecting them with a pack of real wolves in real time? That's exactly what Belgium vodka maker, Eristoff did.
It seems they call their fans the "Night Wolves" and to see if you are a true night wolf, they invited their Facebook fans to use their webcams to connect with three wolves and see if your howl would be returned by the actual wolves. If the wolves joined you in your howling, you won 4 free tickets to the "I Love Techno" dance party. 19 people managed to get the wolves to join them.
And even if you didn't try your own howl, you could go to Eristoff's Facebook page and watch other people's attempts at howling. That added another level of engagement. This is a good example of creative thinking from a strategic and social standpoint as well as the actual creative product. The video below explains the whole campaign, let's you met the wolves and see some of the winners. Very engaging and entertaining.
Eristoff – Howl With The Wolves
So, how can you creatively connect with your customer base? Have you seen other examples? Let me know!
Mike McClure – howling at the moon.
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