It's not too many appliance companies or other family oriented products that are willing to tackle real-life mom issues like thinking about how her husband being a little "too quick" in the bedroom, but their latest campaign, LG is willing to go there. And they do it quite well.
Each spot features a 30-something mom going through various household chores that involve appliances, while we hear her inner monologue – which sometimes meanders around a bit, just like any train of thought while doing a mindless task. The inner monologues are dry, witty, a little wistful and downright funny. The spots have an edge to them you don't normally see in this kind of ad, which is why they're our Ad(s) of the Week! They look squeaky clean, but have a (slightly) darker, twisted side – dark, at least, for the product category, anyway.
The first one, "Too Fast" is definitely the best, but I think they all work. And together they make a good campaign. Take a look for yourself.
LG – Mom Confessions: Too Fast
LG – Mom Confessions: Hot Cookies
LG – Mom Confessions: Front and Center
So, there you have it. Hope that brought a little smile to your day. If you see something worthy of being ad or video of the week – drop us a line and let us know.
Mike McClure, Executive Creative Director
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