Apple has long been a company that produces beautiful, iconic and innovative ad campaigns. We've featured their ads here before, going all the way back to 2009. But, honestly, it's been a while since one made me think, "wow." But the new ad for the Apple MacBook Air does just that. Chances are you've already seen it. But you probably don't mind seeing it again. It is so fun and packed full of various pop culture images that I find myself glued to it every time it airs.
The basic premise of the ad is that the MacBook Air is the notebook you love. And like the old school paper notebooks that students cover with doodles and stickers, this electronic notebook gets covered will all kinds of different stickers – often incorporating the apple logo into the artwork in innovative and fun ways. Everything from the bite in the apple being part of a massively hip `fro to being the apple held by Snow White after taking a bite. It also plays off a popular trend of people already putting stickers on their Macs incorporating the apple.
The images are fun. They come at you fast and furious. And they end in the popular fingers forming a heart frame pose around the apple, leading right into the end line. As always with Apple commercials, the music plays a key role, and is the only audio in the spot. It adds to the drama of the spot and carries it forward to its climax. Take a look/listen for yourself:
Apple MacBook Air – Stickers
Do you agree that it's something you can watch over and over again? Or are you getting tired of it already? Personally, I just can't stop watching it.
Mike McClure, giving praise from one Mac to another
