Women Interact With Brands on Social Media & Buy. Here’s Proof!

I was reading an article titled How Often Do Women Interact with Brands Digitally? by eMarketer in their May 10 week in review email and thought “hey!  I just interacted digitally through social media on my mobile phone and bought something because of it!!”  I was on Twitter and saw a tweet with a little video showing how this mascara from Japan lengthens lashes, doesn’t smudge and so on (you can see the ad to the left here)  I am 50ish woman with constantly evolving beauty challenges and this week’s obsession just happened to be my thinning eyelashes!  I watched the little video, left my twitter app, opened my Amazon app, searched for the mascara and bought it. So yeah, I can believe that 90% of female social media users interact with brands via their mobile phone! 

Here’s what they are saying:

• 90% of female social media users interact with brands digitally via mobile phone
• Three-quarters of US female social media users visit brand websites, apps or social media accounts at least a few times a week, according to February 2016 research.
• Almost a third do so daily.
• 
• Influensterand Adweek surveyed 11,111 US women. Nearly all respondents were users of at least two social media channels.

Overall, data revealed that a plurality of respondents interacted with brands digitally a few times a week. Less than a quarter of respondents said they interacted with a brand at least a few times a year, and just 1% of female social media users said they never interacted with brands digitally.

When it comes to the devices they use when interacting with brands, nine in 10 female social media users said they use a mobile phone. Additionally, more than half of respondents said they use a laptop, and a third used a tablet. Only 2% of respondents used a smart watch.

There you have it, info from eMarketer and living proof of what they're saying – at least in my experience. Just a little short marketing nugget for this holiday weekend.

Buffy O'Connor – part of he 90%