Ad of the Week: Dollar Shave Club - What the FAQ?

Video is pretty much taking over how we consume content. It's power grows more each passing year. Dollar Shave Club took video one step forward by using it to create a humorous FAQ (Frequently Asked Questions) video. Most websites have a FAQ section that answers questions that get asked the most. Dollar Shave Club, in keeping with their brand create a fun video to cover their FAQs.

In the video different people (and they are very "different") ask the questions on camera and real Dollar Shave Club customer service reps providing the on-camera answers. They plan to do a whole series of these. It's designed to answer the questions of men not quite sure if the club is for them. The question and answer back and forth are so entertaining, a guy like me, who barely shaves (bearded since the 70's) can't help but watch all the way through. I think you'll enjoy it too. Here's the first enstallment.

Dollar Shave Club – What the FAQ?

So, what do you think? Want to know more? Enough to keep watching? I think the idea is innovative and the execution is well-done. Worthy of an Ad of the Week pick. If you have something you thing is AOTW worthy – just let us know. Here, via social or at info@yaffe.com

Mike McClure – smiling, but not shaving