Mark Simon Joins The Yaffe Group as Chief Creative Officer

Today Mark Simon has joined us as our Chief Creative Officer. He's coming back to the place he started and we couldn't be happier.

“Mark started his career at Yaffe and is the perfect fit for our group and our clients. He understands how to turn deep strategic insights into emotional connections, which is critical to our customer centric world,” says, John Cassidy, President and Chief Executive Officer of The Yaffe Group. “We have a great team and our revenue has been steadily growing. Mark’s creative genius and passion will push us to the next level as we look towards achieving our goal of doubling revenue in 2017.”

Simon is responsible for supervising and inspiring all client creative work from branding to media outreach and message development. Additionally, he will be accountable for all The Yaffe Group’s marketing and branding.

A 2014 Cannes speaker, Simon has over thirty years of experience in winning new business and delivering award-winning campaigns. Previously, he was the chief creative officer at Campbell Ewald. He played an instrumental role in expanding the company’s non-automotive portfolio, which resulted in over $1 billion in revenue. Prior to Campbell Ewald, he was a creative director at Bozell/FCB and before that Young & Rubicam. 

“I have always had great respect for The Yaffe Group and its ability to stay strong in a very tough business,” said Simon. “There is a unique and genuine team culture that fuels their passion and their success.”

In a related personnel move, Mike McClure was promoted to Senior Vice President of Digital Communications and remains the Executive Creative Director. McClure is responsible for content marketing, social media, day-to-day creative operations and digital communications. Previously, McClure was Yaffe’s Vice President, Executive Creative Director and Social Media Director.