It's opening day in Detroit. An annual ritual of spring when everybody is a baseball fan and full of optimism. In this city, it's more than just a baseball game, it's a party – the perfect day to skip work and have a beer downtown, even if you don't have tickets.
Springtime in general is a time of rebirth. A time of growth and renewal. As we shed our winter coats and heavy clothes, there's an extra spring in our step (no pun intended). Studies have shown that people are more open to change this time of year. More open to investing (time, money, effort, brain space) more in new ideas and opportunities.
I don't bring this up just to wax poetically on how much I like spring and sunshine. I think understanding this very human condition can mean good things for your business or organization. Are you looking to raise capital? Introduce a new product. Charge your internal organization or your external brand image? Spring might be the perfect time to make a change – when people are more open to it.
Don't thing it applies? Let's look at one organization that finds it very hard to change their ways of doing things – church organizations. Churches have traditional held their stewardship campaigns in the fall to match up people's commitment to giving for the year with the traditional church fiscal calendar. Yet, there is a movement in many church organizations to move to spring campaigns, even though it will mean dividing up commitments over two fiscal years.
The reason for this move is explicitly because of the human psychology of openness to change and strong feelings of growth and renewal – as opposed to feelings of battening down the hatches and saving stores for winter in the fall. Sure we don't really need to store up for winter any more – but that kind of thinking is ingrained in our DNA.
What does that mean to your business or organization? What have you been considering doing differently? Don't put it off. Now may be the perfect time to make a change or get people invested in your growth or new idea. Hope doesn't spring eternal just for baseball fans this time of year. It goes way beyond that. So, go ahead. Launch that new idea or initiative.
Mike McClure, Springing Into Action
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