It's been awhile since I've featured a print ad. I happened to stumble on this one in an article proclaiming it as the world's most awarded print ad. Well add one more award – Yaffe's Ad of the Week. Not that they probably care.
The ad, created by JWT Shanghai, depicts people on an airplane that is in "heaven and has a lower level that's in hell – all to show the durability of Samsonite's luggage. The idea was to depict the heaven the passengers got to experience, compared to the hell their luggage was going through. It's all about the great illustration, giving a sculpture like feel to the image and telling the story with no words – just the client logo.
Samsonite – Heaven and Hell
Hope you enjoyed it as much as I did.If you want to see a larger image, just click on the image above and a bigger version will pop up in a new window (as long as you are pop-up enabled)
Feel free to submit your own ideas for Ad of the Week through any of our social channels or in the comments of this blog post. See you next week!
Mike McClure, Enjoying the heaven and hell of being a Creative Director.
I love this ad. Crafting is super. Congratulations JWT Shanghai.