Borrow Sales From The Future. And Never Pay It Back.

The election’s over.  And
while we advertisers can finally enjoy an abundance of better quality avails
from the TV stations, no one knows how (or if) the denizens of D.C. are going
to improve our troubled economy.

But if you’ve been waiting for an economic
turn-around, stop. Drive every dollar you can get from your market into your
store now by borrowing sales from the future.

Now, the economic news isn’t all bad. Housing starts hit a
four-year high in September and furniture factory orders placed in August were
up 8% from year before. 

But you won’t get to where you want to go if you are waiting
around for consistent economic upturns.

You have to borrow sales from the coming weeks, months, and
even years.  Pull the dollars from any economic
recovery into the showroom today by making the purchase irresistible now.  

Yes, that means giving low (or at least, perceived low) prices.
But it’s also every negating every other objection that can cross your customer’s
mind.  Like credit availability. Delivery
by the holidays. Paying high sales taxes. Christmas is coming. Whatever.

All of those can be countered. And you don’t have to kill
your margins to do it. 

Put this chance-of-a-lifetime opportunity to buy your product
in strong advertising messages, vibrant POP and every other medium you work in.
Then, watch the numbers. And do it again the next week.

You’ll generate traffic. 
And you’ll never have to pay the future back.  Why? Because you’re always pulling it into today.

Sandra Matthews, buying in today on what can’t be put off
till tomorrow