This ad for Mastercard is beautifully shot, the music is wonderful, the sentiment is moving. It's kids in Africa playing soccer with a moving sound track laced with African music. It uses the priceless format but does so in a sparse way that doesn't take away from the spot, but actually adds to it. It's technically a holiday spot (but you wouldn't know that except for the copy at the end) but it was just featured on adforum.com this week. There isn't much else to say, except enjoy.
Mastercard "Play"
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Mike McClure, Exec Creative Director & Social Media Guy
