Ad of the Week: Old Spice "The Man Your Man Could Smell Like"

The first time this ad came on the TV, I saw this gorgeous man standing in the shower telling my wife to “look at me. I’m the man your man could smell like.” I looked at my wife and said with a grin, “Oh no, look at me.” And I promptly changed the channel. The next day, I came into the agency and everyone in the office was talking about the ad. I had to confess, I’d seen part of it but hadn’t watched the whole thing. Which prompted my Sr. Art Director to pull it up on YouTube and send it to me.

I have to say, I was wrong to change the channel. The spot with it’s macho bravado and silly lines just thrown in randomly (like “I’m on a horse”) is freaking hilarious. Especially funny was the fact that he kept telling the ladies to look down then up again to mask video tricks on camera like changing the scenery from the shower to on a boat. Or changing an oyster full of tickets to “that thing you like” into diamonds. Besides being funny, it generated more buzz in the office than any of the Super Bowl spots. For that, Old Spice, you are our ad of the week. Enjoy