Did you read last week’s Furniture Today? The editor’s column was entitled, "Avoid Seven Deadly Words." I know you’ve heard them expressed any number of ways and to refresh your memory here they are: "We’ve never done it that way before". The editorial continued "This seemingly innocuous sentence has the potential to not only stop you dead in your tracks, but also can impede your vision to the point that you may no longer be able to see the goals and objectives you’ve set for yourself."
Those are seven very powerful words. I’d like to add six more: "We’ve always done it this way". They not only will stop us dead in our tracks, but also hold us back and prevent us from trying something or someone new. The New Year is a time for change. It’s a time for fresh ideas. The definition of ineffective advertising is to do the same thing over and over again, expecting to get different results.
If you continue to advertise and market in the same manner and are frustrated when you continually get the same unsatisfactory results, contact us (info@yaffe.com).
Mike Morawski, Chief Development Officer
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I found over the years that many times I would call on a customer just to say hello and would ask if their is something I could help them with. There would always be something they were thinking of doing but just had not called me.