It’s amazing how far outdoor advertising has come. I’m not talking about those annoying car dealer billboards toting pictures of the mustache-wearing dealers. I’m talking about outdoor endeavors that actually have a concept behind them. Here is a short list of some notable work from this summer:
The Good – Oreo Cookies. On a glass elevator in Manhattan, they put an image of a giant Oreo cookie on the outside of the elevator car. At the bottom of the elevator they put an image of a giant glass of milk. I think you can figure out what happens. See it for yourself on YouTube.
The Bad – Chevrolet. In Central London, Chevrolet U.K. put up a billboard promoting its Aveo car. To express “economical” they glued British pence (equivalent to one of our pennies) to the background. What happened? People peeled off all the money (after only 30 minutes), leaving a desecrated billboard.
The Stinky – Right Guard. Another British effort. Right Guard had people on subway trains with tiny video screens in the armpits of their shirts. When one of these persons reached overhead, a Right Guard commercial would play on the video screen. I admit I thought this was kind of a cool idea. But based on blogger reactions by people who witnessed it, they were kind of grossed out. I mean, would you want someone putting their armpit in your face?
Ron Lee – Outdoor enthusiast
