As I sit here, typing away on my DELL computer, enjoying an ice, cold COCA-COLA, I started thinking about product placement. You see it in movies, TV shows and video games. Well now, it’s going Broadway. Brands are working their way on stage into stories and dialogue. For example, Neil Simon’s revival of “Sweet Charity” mentions Jose Cuervo tequila. Van Heusen shirts are promoted in “Thoroughly Modern Millie”. In the latest movie-to-musical “Legally Blonde”. UPS and Red Bull are part of the plot. But this new tactic isn’t just limited to big-money productions. 
As school theatre programs and local community theatres struggle to raise funds, they too have incorporated local businesses into their plots. In fact, some theatre companies offer packages of product mentions for their plays and musicals. This got me thinking: wouldn’t you love to see Planned Parenthood pay for a mention in some child’s Nativity play?
Ron Lee (Your Ad Here)
Theatre Sucks!