I get the Creativity Magazine’s Creativity Online email several times a week. It’s pretty good, you get to see the latest and greatest efforts of your fellow ad rats. You can get it for free, if you like, by going to this link. Mostly it’s TV spots, but this one had a link to Ikea’s latest micro site for showcasing items with prices. This time for dream kitchens.
I was very excited to see it, since my sr. writer, Ron, had pointed out their last effort and it was wonderful. They know how to make cheap stuff look fashionable, interesting, hip and contemporary. The new site didn’t disappoint. It took the concept they had in the last one (moving around to explore a room in 3D) to another level. Here we go into freeze frames of people in their kitchens. It’s almost as if you stopped time like the dude on Heroes and were able to walk around and peer at the people and things frozen in motion. Then you move through an object through some kind of time portal to the next frozen kitchen scene. While you’re going between kitchens an array of kitchen ware tumbles through space with prices popping up for each. You can stop the motion at any point to look in closer detail.
The music is fun, the pictures are great, the navigation wonderful. Even when the site’s loading, you get an ongoing monologue that entertains you while you wait instead of a simple "loading" message. It’s nice to see someone who’s had success not rest on their laurels, churning out more of the same. They built on their success and took it to a new level. Check it out by clicking here. And tell me what you think.
Mike "I wish I’d done that" McClure
