July 22, 2014 in Advertising, Promotion, and 1 other
Can you drive retail sales without naming your sale? There seems to be a growing trend by retailers to not give their weekly sales a name. Used to be, if you…
July 16, 2014 in Ad of the week, Customer Service, and 3 others
Okay, I don't usually do this, but this week's Ad of the Week is one of our own. It's the launch of a new campaign for our client Grand Home…
July 15, 2014 in Content Marketing, Customer Loyalty, and 5 others
Your regular customers have always been a key to your business' success, just by the fact that they repeatedly buy from you. But there are so many other ways to…
July 11, 2014 in Customer Loyalty, Data, and 2 others
If you're gong to connect with your customers via email to congratulate them on a milestone with your product, don't wait for months after the milestone to do it. Especially…
July 10, 2014 in Content Marketing, Social Media, and 1 other
For this, our 500th blog post, I'm looking back at how blogging has changed since this whole thing started. And I've asked a number of bloggers for their thoughts on…
Some basic human emotions translate well in any language. Such is this spot for Dtac, a tel-com provider in Thailand. It not only deals, in a very touching way, with…
July 8, 2014 in Advertising, Customer Service, and 4 others
Better motivation to shop. Better closing tool. Better customer experience. All things you can achieve if you just know how your customer wants to pay and can customize the experience…
July 2, 2014 in Ad of the week, Advertising, and 2 others
It feels like one of the best Dove campaigns we’ve seen in recent years. In fact, watching it the first time, I thought it was. But the advertiser bringing us…
July 1, 2014 in Customer Loyalty, Customer Service, and 1 other
Where do you draw the line between your need for data and your need to not annoy your customers and drive them away? We all know that getting your customer's…
June 25, 2014 in Ad of the week, Humor, and 2 others
It's not often a web video about having your first period will make a 50ish dad burst out laughing at his computer, not once, but multiple times. But HelloFlo's video…
26100 American Dr. Suite 401
Southfield, MI 48034
T: 248.262.1700
E: info@yaffe.com
