July 15, 2013 in Business, Cause marketing, and 3 others
The bad news: your customer has more control of their relationship with brands than ever before. The good news: brands can build a deeper relationship with their customers than any…
July 12, 2013 in Business, Customer Service, and 1 other
Some call it being in the echo-chamber. Others call it navel-gazing. Still others say it's living inside the bubble. Whatever you call it, there is a tendency for some of…
One thing I've noticed about those who are seeing huge success in this crazy world we now live in: they tend to be fearless. They are not afraid of failure,…
June 25, 2013 in demographics, Direct Marketing, and 2 others
Despite the negative perception Big Data received from the NSA spying scandal, it continues to be a powerful technology which gives a competitive advantage in a retail arena. After all,…
June 18, 2013 in Customer Loyalty, Marketing, and 1 other
With as much money as you spend on getting customers through the door and salespeople to get them to buy something, it just doesn’t make sense to have the last…
June 12, 2013 in Social Media, Video of the week, and 0 other
Seems every few months some new astounding facts come to life about the digital and social media world we live in. And inevitably somebody will combine those facts into a…
May 29, 2013 in Video of the week,
Why has Ad of the Week been replaced by Video of the Week? Just as the Yaffe Group has evolved way beyond an ad agency or even a marketing firm,…
May 28, 2013 in Advertising, Holidays, and 2 others
Memorial Day sale, 4th of July sale, retail marketing, 4th of July retail strategy, retail strategy, natural holidays, 4th of July
May 21, 2013 in Content Marketing, Marketing, and 2 others
Social media can be fast and chaotic for any business owner, making it crucial not to dive in without a plan. Each month retailers are presented with a unique challenge…
May 20, 2013 in Books, Business, and 6 others
Does your future really depend on reading Mitch Joel’s new book Ctrl Alt Delete? I’d have to say a very definite maybe. If you’re the winner of last weekend’s record-breaking…
26100 American Dr. Suite 401
Southfield, MI 48034
T: 248.262.1700
E: info@yaffe.com
