February 13, 2013 in Ad of the week,
Wow. That's really all I have to say. Watch the video. It speaks for itself. Sussex Safer Roads – Embrace Life/Always Wear A Seatbelt. So well done. With little in…
February 12, 2013 in Marketing, media, and 1 other
To stay relevant in the consumer’s minds, retailers need to understand the changing consumers today and how it affects advertising Media Mix. Take my family for example, when we watch…
February 8, 2013 in Branding, Business, and 1 other
Forget the elevator speech. Can you deliver your brand's story in 6 words? In this short attention span electronic culture, people are willing to give you less and less time…
February 5, 2013 in Advertising, Marketing, and 2 others
If you're a retailer who wants to create a promotion designed to entice customers to spend their tax refund windfall at your store, don't wait until tax day. A lot…
February 4, 2013 in Advertising, Humor, and 4 others
This year's Super Bowl crop of ads was… well, interesting. Some of the big dogs of years past weren't there at all (Pepsi) and some just didn't make a good…
January 30, 2013 in Ad of the week,
What kind of marketing cojones does it take to start your ad off with "(brand name) sucks"? Well, that's exactly what Internet Explorer did in their latest ad. In fact, almost…
January 29, 2013 in Advertising, Holidays, and 3 others
Successful retail promotions are all about giving customers what they want when they want it. And giving them a reason to shop now. For some retailers, the Super Bowl provides…
January 24, 2013 in Ad of the week,
If you read my Ad of the Week column regularly, you know I love me some Google ads. They consistently create ads that not only showcase their product attributes, but…
January 22, 2013 in Branding, Marketing, and 1 other
You may know how your brand is delivered visually. You’ve probably got a firm grasp on what it should sound like. But what should it smell like? Years ago I…
January 16, 2013 in Ad of the week, Marketing, and 1 other
The folks at Coke have been doing some great marketing over the years and this is another fine example. Just happened to stumble upon their new campaign out of Brazil,…
26100 American Dr. Suite 401
Southfield, MI 48034
T: 248.262.1700
E: info@yaffe.com
