September 26, 2012 in Ad of the week, web video, and 0 other
This internet video for the site SafeInternetBanking.be is scary good. In that it's really good and really scary. It was shot in Belgium and shows random people brought into a…
September 25, 2012 in Advertising,
Eliminate every excuse your customer has to NOT come in and you should see the sales start ringing. Countering resistance can get the shopper out of the house and into…
Sometimes these are just for me. The new Volkswagen ad with the bulldog who ate the keyless fob his owner's car just makes me smile every time. I had an…
September 18, 2012 in Advertising, Marketing, and 1 other
Pressure points are aggressive, appealing short-term deals added to a retail event . We encourage our furniture retailers to include them as frequently as once a month, and always over…
September 11, 2012 in Advertising, Customer Loyalty, and 3 others
Our research shows that 40% to 50% of a furniture retailer’s business comes from existing customers and that more than 50% of those sales occur within six months after the…
September 6, 2012 in Ad of the week,
Old Spice has outdone themselves again. This time it's with an interactive video featuring muscle man and funny pitchman, Terry Crews. It's both fun and hilarious. The basic premise of…
September 4, 2012 in Advertising, Holidays, and 4 others
We have trained the American public to wait for natural holidays to shop. It's not just a day off to shop, it's when all the retailers give their best deals….
August 28, 2012 in Advertising, Marketing, and 3 others
These days you need to get the most out of your media budget, especially if you’re battling in the retail arena. We have a tactic that is working well for…
August 24, 2012 in Ad of the week,
Well Google has done it again. I'm not talking about their new Google Fiber innovation, I'm talking about another great ad – this time for Google Fiber. It's a beautifully…
August 21, 2012 in Branding, Marketing, and 1 other
Everyone is watching the J.C.Penney rebranding effort. It’s easy, in a universe that demands instant gratification, to nay-say the prospect of success. Knowing that most executives, a lot of Boards…
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